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20-second career tip

My "10% different" strategy

About Rohan

Hey, I’m Rohan!

I write thoughts about life and career strategy a few times a month.

I run Coached, the behavioral science lab, and Resume Worded, the best software for job seekers.

A good place to start is our free 3‑minute, science-backed personality test.

I think a good trick for standing out professionally is just doing things slightly differently than what's expected. For example, almost everyone uses identical email sign-offs ("Speak soon"), so even a tiny tweak (like “Can’t wait to compare notes on this,”) to it makes people notice you more.

The bar is low since everyone sticks to defaults. Being just 10% different is enough. You can use this idea anywhere: meetings (e.g. come up with better conversation starters instead of ‘how was your weekend’), intros, presentations — just pick one small thing everyone does the same way, and slightly change it.

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Illustration of Rohan Mahtani
Written by Rohan Mahtani
From Coached Weekly, issue 339.

I also send these out by email.

This is Coached Weekly, my career notes where I share the tiny % of ideas that actually work in real careers. It takes 5 minutes to read, but could speed up your career by years. I write this myself (no AI). —Rohan Mahtani (LinkedIn)

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